top of page

Launch a Business: Choosing the Right Name

Your business name is more than just a label — it’s your brand, your first impression, and often the first thing customers remember. Choosing the right name can make a big difference in your business’s success. At Launch a Business Inc., we’ll show you how to pick a name that’s memorable, available, and legally compliant.

1.


Pick a Memorable and Relevant Name

  • Keep it simple, easy to spell, and easy to remember.
     

  • Make sure it reflects what your business does and the audience you serve.
     

  • Avoid names that are too generic or similar to competitors.
     

Need inspiration? Our Launch a Business Checklist has tips for brainstorming and testing ideas.

3.

Register Your Name

  • Sole Proprietorship or Partnership: Register with your provincial government.
     

  • Corporation: Decide between federal or provincial incorporation.
     

  • Registration ensures your business name is legally yours and protects you from competitors.
     

For a step-by-step overview, see Starting a Business Page or our Incorporation Options When You Launch a Business.

2.
 

Check Name Availability

Before you get attached to a name, make sure it’s actually available:

​

  • NUANS Name Search: Required if you incorporate federally or want name protection across Canada.
     

  • Provincial Name Checks: Each province has its own registry — make sure your name is available locally.
     

  • Domain Name and Social Media Handles: Check for matching website domains and social media usernames.
     

Learn more about registration in our guide to Launch a Business in Canada.

4.

Consider Branding and Marketing

  • Your name should work well in marketing materials, online, and offline.
     

  • Think about logos, colors, and messaging.
     

  • Test the name with potential customers for feedback.
     

Get marketing guidance in Marketing Tips for Launching a Business and tools in Technology Tools to Launch a Business Efficiently.

Ready to Pick the Perfect Name?

Your business deserves a name that stands out and protects you legally. Our team at Launch a Business Inc. can help with name searches, registration, and branding guidance so you start on the right foot.

bottom of page