What does it mean to scale your marketing?

Scaling your marketing means increasing your reach and results by investing more into strategies that already work, while carefully testing new channels to support growth.

Should small businesses run Facebook or Google ads?

Yes. Facebook and Google ads can be effective even on small budgets when campaigns are tested gradually and focused on clear goals like brand awareness or conversions.

How much should a small business spend on marketing ads?

Many small businesses start with as little as $5–$10 per day to test ads. Budgets can be increased once you understand what messaging and targeting perform best.

Are influencers worth it for small businesses?

Micro-influencers can be especially effective for small businesses because they have engaged audiences and often feel more authentic than large celebrity accounts.

What’s the easiest way to expand marketing without burnout?

Repurposing existing content, scheduling posts in advance, and focusing on one new marketing channel at a time can help you grow without overwhelming yourself.

Ready to Grow? Here’s How to Take Your Marketing to the Next Level

Lisa Shaw
9 hours ago
2 min read

So, your business is up and running, and you’re ready to get in front of more people. Amazing. But how exactly do you expand your marketing without wasting time (or money) on things that don’t work?

Whether you’re thinking about launching Facebook or Google ads, getting your name in the media, or just reaching more of the right people, here’s a practical guide to help you scale your marketing — without the overwhelm.

1. Double Down on What’s Already Working

Before diving into something new, take a good look at what’s already bringing in results. Are people loving your Instagram content? Is email bringing in sales? Great — do more of that.

Scaling doesn’t always mean trying everything at once. Sometimes it just means turning up the volume on what’s already getting results.

2. Run Facebook or Google Ads (Even on a Small Budget)

If you’re not running ads yet, now might be the time to start — even with just $5–$10 a day.

Facebook & Instagram Ads are great for building brand awareness or promoting visually-driven products and services.
Google Ads are awesome when you want to reach people actively searching for what you offer.

Start small. Test different images, headlines, and messages. See what sticks — then scale up.

3. Get Your Name in the Media (Yes, You Can!)

Don’t underestimate the power of a blog post, news article, or podcast feature. Media mentions can boost your credibility and help new customers discover you.

Here’s how to start:

Make a list of local blogs, journalists, or podcast hosts in your niche.
Reach out with a quick, friendly pitch: who you are, what you do, and why their audience will care.
Focus on storytelling — people love real stories about entrepreneurs, challenges, and wins.

4. Partner with Influencers (Micro Can Be Mighty)

You don’t need a celebrity endorsement. Partnering with micro-influencers (think 2,000–20,000 followers) can get you in front of a tight-knit, loyal audience.

Find people who genuinely align with your brand, and offer a free product, commission, or small fee. The key is authenticity — forced promos rarely work. Let them share your brand in their own voice.

5. Work Smarter, Not Harder With Repurposed Content

Creating content from scratch every time? That’s exhausting. Instead, repurpose what you already have.

Turn blog posts into Instagram carousels.
Pull quotes from newsletters for social posts.
Break up longer videos into bite-sized clips for reels or TikToks.

And while you’re at it, schedule ahead using tools like Buffer or Later so you’re not glued to your phone.

6. Try One New Thing at a Time

Tempted to hop on TikTok, launch a podcast, and start a YouTube channel all at once? Take a breath.

Pick one new channel, give it a fair shot, and see how it performs. The goal is progress — not burnout.

Some channels worth exploring:

TikTok if your brand is playful or visual
YouTube for tutorials, demos, or storytelling
LinkedIn if you’re B2B or building authority

Final Thoughts: Grow With Intention

Marketing expansion doesn’t have to be overwhelming. Stick with what works, test one new thing at a time, and don’t be afraid to put yourself (and your business) out there.

You’ve built something awesome — now it’s time to share it with more people.

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