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Do It Yourself or Call in the Pros? What to Outsource as Your Business Grows


In the early days of business, you're the CEO, the social media manager, the accountant, the customer service rep… and sometimes even the janitor. It’s all part of the scrappy startup life. 


But as your business grows, so does your to-do list—and let’s face it, there aren’t enough hours in the day (or cups of coffee) to do everything yourself.


That’s when the magic question kicks in: What should you keep doing yourself—and what should you hand off to the pros?


Let’s break it down.


The Case for DIY (a.k.a. Your Inner Hustler)


There are some things you can totally do yourself—especially when budgets are tight and you’re still figuring things out. DIY works great for:


  • Testing new ideas

  • Creating your first logo or website using templates

  • Running your social media (if you love it)

  • Writing your own content or emails

  • Managing your own inbox and calendar


DIY is scrappy, creative, and empowering. But it also has a shelf life. The goal isn’t to stay stuck in all the roles forever—it’s to build a business that works without you doing every little thing.


The Signs It’s Time to Let Go


Here’s how you know it’s time to outsource:


  • You’re working 12+ hour days and still feel behind

  • You’re turning down opportunities because you’re too busy

  • You’re doing things you hate (and aren’t even that good at)

  • You’re stuck in the weeds instead of focusing on growth

  • Your customer experience is starting to slip


If you’re nodding your head, keep reading.


Smart Things to Outsource (Before You Burn Out)


You don’t need to hire a full team. Start with one thing that frees up your time and energy the most:


1. Admin Tasks


Inbox overload? Calendar chaos? Repetitive tasks? A virtual assistant can be a game-changer.


2. Bookkeeping & Taxes


Unless you love spreadsheets and CRA guidelines, this one’s a no-brainer. A bookkeeper or accountant will keep your finances clean, clear, and tax-ready.


3. Design & Branding


If your DIY logo looks like a middle-school project (no shame—we’ve been there), it might be time to call in a designer to level up your brand.


4. Marketing & Ads


Facebook ads, Google SEO, content calendars… if marketing isn’t your zone of genius, outsourcing this can get you way better results, faster.


5. Website Stuff


Yes, you can build your site on your own. But if it's buggy, slow, or makes people click away, a pro can clean it up and make it shine.


Pro Tip: Think of Outsourcing as an Investment, Not an Expense


Hiring help might feel scary at first (especially if you’re used to doing it all), but when you outsource the right things, your time gets freed up to focus on the stuff that actually grows your business—like sales, strategy, or finally launching that big idea.

Time is money. And peace of mind? Priceless.


Final Thoughts: You Don’t Have to Do It All


Every successful business owner learns this lesson eventually:

Just because you can do it all, doesn’t mean you should.


Start by outsourcing one task that’s draining your energy or slowing you down. Then build from there. You don’t have to go it alone—and your future self will thank you for building a business that runs like a dream, not a burnout factory.



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